If you want fitness to permeate the world, you begin by empowering the most driven and intense people. They will push themselves to the extreme and develop all kinds of lessons and skills along the way that can then be passed on to the masses.
The church started this way. The desert fathers and monks were extreme personalities, bent on learning how to be virtuous. Extreme personalities like Cassian, Aquinas and Gregory the great analyzed virtue in huge tomes but eventually broke it down into lists of 7 virtues and 7 vices.
To start again, we must begin asking the driven to attack virtue with all their intensity so that new lessons can be learned that are relevant and helpful to this new era.
It is for this reason, we must build up Virtue Athletes.
We start here.